06 December 2021

Renault reveals the name of its new SUV - Austral

Renault has revealed that its new SUV will be called "Austral”.

Derived from the Latin word “australis”, Austral is a word that resonates in many European languages, including French, which is important for a brand proud of its roots.

According to Sylvia Dos Santos, Model-naming Strategy Manager within the Renault Global Marketing Department:

Austral conjures up the vibrancy and heat of the southern hemisphere. It's a name that invites travel and is perfect for an SUV. Its harmonious balance of sounds that are easy to pronounce and international.

Renault’s new SUV is high-tech, spacious and a pleasure to drive, bringing something new to the C-segment. The Austral can carry up to 5 passengers and comes with a 4.51m-long.

The Austral shows that Renault is on a mission to regain its SUV-segment foothold, following on from the Arkana and the new Mégane E-TECH Electric.

The Austral will replace Kadjar in the Renault range and go on sale to the general public in spring 2022.

Check out the “There once was a car named Austral” story for a behind-the-scenes look at Renault’s model-naming strategy.

Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the ‘Renaulution’ strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced and electrified range. Its ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.

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